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Formed to jointly market the entire Dallas/Fort Worth area as a single destination, the Dallas/Fort Worth Area Tourism Council (DFWATC), a not-for-profit organization, banded together all segments of the tourism industry. The council represents area communities, area hotels, major area attractions, museums, restaurants, retail establishments, transportation companies and support services to the industry. Mission: “To increase tourism revenue and visitors through cooperative public/private partnerships; to market the exciting Dallas/Fort Worth/North Texas area as a travel destination; to educate the public on the economic importance of tourism and to provide support on tourism industry issues of concern to the region.” The council focuses on the promotion of the DFW area as a leisure destination to growing regional inbound market with heavy concentration on attracting visitors within a 500 mile radius. Today, in its 31st year of promoting the region, the council has grown from six founding cities and a handful of attractions to a member partnership of over 40 cities, in a 32 county area, representing over 150 organizational members in Dallas, Fort Worth and beyond. DFWATC is directed by an executive committee and board of directors and governed by a constitution and bylaws. ==History of the council== The Ccuncil was formed in 1978 and known originally as the North Texas Tourism Council by the cities of Arlington, Dallas, Fort Worth and Irving. Within three years, they were joined by the cities of Grapevine and Grand Prairie. Formed to jointly market the entire Dallas/Fort Worth Metroplex as a single destination, the council changed its name in the mid-eighties to the Dallas/Fort Worth Area Tourism Council. During the early years, the council primarily concentrated on the international market, an area not being addressed by individual members, as well as maintaining members in ABA, NTA and other similar organizations. In 1982, in response to membership requests, it shifted direction to address a growing regional inbound market with heavy concentration on attracting visitors within a 300-500 mile radius of the DFW area. While addressing the regional market as a primary target market, the council also addresses the domestic travel market and international market. 抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「DFW Area Tourism Council」の詳細全文を読む スポンサード リンク
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